The four kinds of informative speeches are :
- Speeches about Objects
- Speeches about Processes
- Speeches about Events
- Speeches about Concepts
Objects : anything that is visible, tangible and stable in form.
Process : a systematic series of actions that leads to a specific result or product.
Event : anything that happens or is regarded as happening.
Concept : a belief, theory, idea, notion, principle or the like.
The five guidelines for informative speaking are :
- Don't overestimate what the audience knows.
- Relate the subject directly to the audience.
- Don't be too technical.
- Avoid abstractions.
- Personalize your ideas.
Persuasion is the process of creating, reinforcing, or changing people's beliefs or actions.
Target Audience : the portion of the whole audience that the speaker most wants to persuade.
Two types of Speeches on Questions of Policy :
- Speeches to gain passive agreement.
- Speeches to gain immediate action.
Speeches to gain passive agreement : a persuasive speech in which the speaker's goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy.
Speeches to gain immediate action : a persuasive speech in which the speaker's goal is to convince the audience to take action in support of a given policy.
- Problem Solution Order
- Problem Cause Solution Order
- Comparative Advantages Order
- Monroe's Motivated Sequence :